It’s official. The name of Disney’s streaming service is to be called Disney+. And they are not messing around.
Jon, from The Nerd Talk Podcast, mentioned that he didn’t know how Disney was going to be able to compete with Netflix because, despite their recent success with Star Wars and Marvel, most of their content is directed towards kids.
At the time, I thought this was a reasonable concern. Netflix is at the top of the food chain and they aren’t going anywhere. In fact, they’re planning a lot of moves that could push them into next-level programming.
Both the DCU And Disney+ have a massive uphill battle to be able to compete. At least this is what both Jon and myself thought. But Disney is coming through and making plans to take on Netflix head-on. Keep reading to find out more.
Disney recently purchased Fox, the studio that had the rights to X-Men, Deadpool, as well as many other Marvel titles.
But Fox has so much more to offer than just a few superheroes. The purchase gives Disney a 60% ownership of Hulu, which is possibly Netflix’s closest competitor. The first order of business? Disney wants to create more original content for the platform and make it global.
To The Digital Worm, this is a big deal. Disney is a much larger company than Netflix. They have the resources and the interest in flipping the streaming game on its head.
Clearly, this is what they’re going to do. Netflix is finally going to have a challenge as far as a competitor.
It’s like Disney was trying to personally answer Jon’s question. Disney has children’s content, sure. But they also have Star Wars and Marvel. Anything else that interests them can just be moved over to Hulu.
This gives Disney the wiggle room to create almost any kind of content they want. If it doesn’t fit with Disney, they just hand it off to Hulu. They can afford to be creative, make amazing content, and place it on a platform of their choice.
However, it’s going to be an uphill climb. No one is going to be knocking Netflix off its pedestal any time soon. After all, it’s not like they’re hanging back and twiddling their thumbs. Netflix estimates they will spend $8 billion on content by the end of 2018 while Hulu only spent about $2.5 billion.
And yes, Hulu has The Handmaid’s Tale. Which is great. But damn near everything Netflix creates is on that level.
There is no doubt Disney can create original programming that’s on par, possibly even better, to what Netflix is creating. But it’s going to take them a while to get there, as Disney+ is not expected to launch until late in 2019.
Related: The Fates of Marvel Shows on Netflix
Disney clearly wants their piece of the streaming pie.
Each streaming service offers something that the others don’t. The biggest question mark of the whole equation is the DC Universe. They offer comics as well as older DC movies and shows, merchandise, and a forum community. They’re also working on original content, with Titans already being released.
They have a small window where they can grab a foothold and start to climb up the streaming ladder.
At the end of the day, we’re going to see a no-holds-barred cage match for who gets to sit on the throne of the streamers. And The Digital Worm is going to be in the front row and loving every second of it.