For a limited time, Microsoft is giving away PUBG to Xbox users. As the PS4 release looms closer to fruition and Fortnite has established a firm footing as the number one battle royale game, Microsoft is doing what it needs to do.
As Fix PUBG has been a priority the last few months and several bugs have been fixed, this promotion is looking to score some new players.
While the game is still getting quite a bit of play, it has been absolutely trampled by the overwhelming phenomenon that is Fortnite.
Is it too little, too late for PUBG to bring in new players? We don’t think so.
A Brief History of PUBG
PlayerUnknown’s Battlegrounds went into Beta in March of 2017 with a full release in December 2017 for PC with an Xbox release soon after. It costs about $30 and as of June 2018, has sold more than 50 million copies.
Aside from winning several awards and making a lot of sales, it’s also known for two other things:
- Limited platforms
- Bugs. Lots of bugs
With Fix PUBG going live in August and this new promotion, they’re looking to get this game back on track so it can compete with Fortnite.
The PS4 release, along with bug fixes and a chance to get it for free on Xbox are all promotional strategies designed to reinvigorate the game. And they could very well work.
Fornite has had a ton of success and has surpassed PUBG for a variety of reasons. It’s free to play, has a more cartoony feel, which has drawn in millions of younger players, and it’s available on every platform. This has stunted the growth of PUBG but the PS4 release should make a small difference.
Even though Fortnite is more popular, there are still roughly 9 million active players on Xbox One and according to Steam, is averaging about half a million daily players on PC. While that number may seem low, at its peak, PUBG only averaged 1.5 million players a day.
Wrapping It Up
PUBG isn’t dead. Microsoft and PUBG corporation are worthing hard to breathe new life into the game and expand its player base.
The Digital Worm doesn’t think Fortnite will continue its dominance for long. At any given time on Twitch, Fortnite has 2 to 3 times more viewers than PUBG. People are consuming content at an alarming rate and players are playing for long hours, which hasn’t been seen since WOW in the early 2000s.
Eventually, people will get bored. This is the life of a video game. Will some of these players return to PUBG? We think they will. In the long term, we think these games will become fairly even competitors.
This is pure speculation on our part, but we think that within the year, Fortnite will still be ahead, but not by much. A release of a new battle royale game could make this happen even sooner.
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