If you read my original entry, you know that I had a tough time. The equipment was fairly inexpensive, but playing MTG on camera and essentially talking to myself while doing it proved to be nerve-racking.
There for a while, I wasn’t sure if I really wanted to continue. I wasn’t really seeing a return on the investment, which I knew would be true. But MTG is an expensive game. A single 5-match league costs $8 to play. I was spending a lot of money, as the rental service I used, so I wouldn’t have to purchase digital cards, is $35 a month.
It was a total cash sink. I felt like I was on the right track but I had no idea where to go from my current point.
The Digital Worm
All of this happened when I was operating as an individual. With the birth of this website, I started coming up with some new ideas. I started to think bigger.
I wanted to create a nerd culture website. Having a stream would be great, but no one watching would only want to see one game unless they were a huge fan of that one particular game. So I decided to branch out and play other games.
But first, I needed to buy a new computer.
I’ve always built things like niche websites. So writing content and the site creation was a breeze. But I wanted more. I have aspirations of creating the next Gizmodo. To do this, I would need to create not just written content, but video content as well. I would have to make social channels to promote all of it.
This is a lot of work for just one person, but I felt like everything I had done over the past few years lead me to this point. So I decided to push forward.
I started with my strength. I built the website, came up with a content strategy, made a Twitter account, and put my focus on these elements right off the bat.
I talked to a buddy of mine. His name is Jon. And I was talking to him about how much I wanted to start a podcast related to the website. He was eager to be my co-host. And for the first time, I had someone helping me with content creation. I opted to go with YouTube for the time being instead of an actual podcast host, though that is in our eventual future.
YouTube is terrific as far as getting views and drawing traffic to the site. It also helps expose my content to people who may follow or subscribe to my Twitch channel if they like my content.
But still, a podcast and MTG gameplay are not enough. I needed to broaden my scope. My first order of business, after I bought a new gaming pic, was to pick a game. It had to be something that could hit a large group of people. It had to be fun, relatively new, and have the potential to gain in popularity.
The decision came down to two games: Overwatch and Black Ops 4. After speaking to a few gamer friends, I opted for Overwatch. Here is the first video from my first streamed gameplay.
I definitely need to work on my camera angle a bit. There are times when I’m sitting too far forward and you can’t really see my face.
If you watch this video, you’ll see just how much of a noob I am at this game. This is what’s going to make the content so interesting in my opinion. I’m giving viewers the chance to track my progression along with me and provide constructive criticism, which I desperately need to get better. I’m also on the hunt, albeit a half-assed hunt, for a team will to be patient and help me to get better.
So now I look at my YouTube channel and I’m really excited about what I see. I have MTG gameplay, Overwatch gameplay, and my podcast. It seems, at least to me, like the best possible start for The Digital Worm and what we’re looking to do here.
A Different Approach
As you can probably guess, everything I’m doing is a ton of work. Granted, it’s fun and I enjoy it. But it is work. And I have an actual job that also needs my attention.
It’s not easy to handle all of this and I’m quite busy at the moment. I can only do all of this for a limited time by myself. At some point, I’m going to have to outsource some of it, which is fine. Scaling is a part of any business.
Right now, I write all of the content. I film all of the videos. I do all of the podcast editing and promotion. And I do most of the social media work. It has been an amazing experience so far.
The current plan is to keep doing what I’m doing, focusing on being a better player when it comes to gaming, and becoming more efficient with everything that I want to do.
Aside from making niche websites, I know quite a bit about marketing. I always tell people to think of their blog as a hub for their business. You gather traffic with the content and then use the same content to direct the traffic where you want it to go.
But I’ve come to understand that YouTube should be considered a secondary hub. Sure, it can push traffic to the website, but that’s not really its true intention, is it? People who view your videos are interested in video content, not written.
At least…usually. I like to include long-form articles with my MTG videos and I think people like them. However, Overwatch is a different beast.
When I started researching the game, I consumed quite a lot of content on Twitch and YouTube. In my opinion, the most successful streamers are the ones who placed 10-15 minute video clips on YouTube, not hours and hours of gameplay.
I don’t think Overwatch and MTG players are anything alike, at least as far as content is concerned. You can go here for more info.
If I”m going to use YouTube as a secondary hub, I need to fully understand what kind of content I need to create and how to promote it effectively.
Every content strategy needs to be constantly evolving. You have to figure out what’s working and what’s not and how you can fix what isn’t performing well.
So right now, here is my current streaming and YouTube strategy:
- MTG leagues
- 10-15 minutes of Overwatch gameplay
I’m not sure what I’m going to do next. Black Ops 4 is still an option. I think the stream and the YouTube channel are in a good place right now and have the potential to be great channels for The Digital Worm.
But I also haven’t forgotten my strength. I’ll continue to write content for this website and work hard to promote it well. A lot of YouTube content creators and streamers will say they do not know what the winning formula is for success. I think it has quite a bit to do with hard work. It may not be a job, but you have to treat it like one. You have to treat it like a business.
It’s all about growth.
You don’t have to be perfect. You don’t have to be the best creator, either. You just have to find what works.
You have to be an entertainer and enjoy what you’re doing. I still have a long way to go, but I definitely think I have what it takes.
Wrapping It Up
Streaming is awesome. I got discouraged for a while because I was spending too much money and struggling to find a winning formula.
But now, I’ve got my act together and I’m ready to push forward. With the creation of Overwatch content, some people might think I will be creating fewer MTG videos. To a degree, this is true. Since I have a limited amount of time to stream and play, MTG is going to take a small hit.
I think this is fine. If I was streaming MTG four days a week, I would quickly run out of fun decks to play. My current plan is the way of the future.
So keep watching and enjoying the content and I’ll keep making it.
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